Western Growers Association © Copyright 2022


Wednesday, January 26th
3:00 p.m. – 5:00 p.m.

Registration is now closed. For any additional questions, please reach out to Stephanie Metzinger at smetzinger@wga.com.

About the WG Women Program

WG Women is a free leadership development program that is open to all Western Growers members. Participants of the program have access to in-person and virtual activities aimed at supporting professional growth, including mentoring, leadership development courses, media and social media training and more. 

Click here to learn more about WG Women

Fill out our official application for the WG Women program.

Join us for an exclusive WG Women Performance Coaching Training on January 26, where you will learn practical and effective coaching strategies to improve employee performance. At the end of this course, you will be able to proficiently identify the tools, skills and knowledge your employee needs to reach their goals and how to provide them. This workshop will deliver tangible tips and tools that you can immediately apply to both your professional and personal life, and it guarantees that you will leave the course feeling more confident in your role of management and leadership.

What you'll learn:

  • Strategies for empowering your employees to reach their potential, develop their competency, improving their ability to contribute to the organization
  • Tools to develop a strong relationship of trust with your team
  • Effective communication techniques for performance management, including active listening properly handling difficult conversations and coaching employees to successes
  • Methods for establishing goals, expectations and action plans
  • Practical approaches for increasing employee satisfaction, happiness and motivation levels
  • Tips on how to groom your employee for future positions that make the best use of their talent and potential

Western Growers believes that women are essential to the future of agriculture and launched the WG Women program to provide pathways for women to achieve the highest levels of leadership within the industry. As a WG Women participant, individuals are prepared for positions of leadership within not only the WG member companies, but the broader fresh produce industry as well.

WG Presentation Disclaimer

Adriana Robles

Adriana Robles joined the Western Growers (WG) family in October 2013. As Director of Organizational Development and Effectiveness, she is responsible for developing and implementing HR-specific organizational effectiveness and change initiatives. She manages the development and implementation of HR projects and programs in line with the overall business strategy.

In her seven-year tenure at WG, she also served as the Human Resources Training Manager. She has provided over 1000 hours of professional development to member companies throughout the United States and internal employees.

She has 15 years of experience in the area of learning and development and 16 years of experience in employee management and nonprofit operations.

Before Western Growers, Adriana's experience was as a Training Specialist, where she was responsible for developing and facilitating employee learning and development programs. She was also the Regional Director of Programs for extended learning programs throughout Southern California, responsible for managing a team of 75 employees. Her responsibilities included; workforce planning, employee benefits, recruiting, workforce performance, coaching, progressive discipline, grant management, payroll, training and development, and succession planning. Because of her team's success, she was also tasked with creating the learning and development programs for all employees within her 350-person region.

Adriana is a graduate of the University of Southern California, where she earned dual Bachelor of Arts degrees in Political Science and Sociology. She went on to earn a Master of Science degree in Management and Leadership from the Graziadio School of Business and Management at Pepperdine University. She also earned a certificate in Human Resources Management from the University of California, Irvine. She speaks, writes, reads, and trains fluently in Spanish.

Adriana hails from California's beautiful Central Valley and enjoys spending time with her seven brothers and sisters and her 18 nieces and nephews. She is also a huge college football fan and loves to travel. In the fall, you can find her at the Coliseum cheering on her Trojans.

WG Women Performance Coaching Workshop

Director of Organizational Development and Effectiveness

About the Trainer